Why 3D

As technology improves and changes the way we view the world, whether it be on your mobile devices, through Google Glasses or Virtual Reality everyone will be seeing the world in lifelike 3D. It’s no coincidence that Hollywood is producing on average 70 plus 3D movies a year, that the multi-billion-dollar video gaming industry graphics are all in 3D and now look how other vertical markets are developing 3D applications in such industries as medical, military & defense, aviation, auto-motive and architectural, that 3D is the future as we know it.

The only negative issue up until now is that no one wants to wear 3D glasses to experience 3D and Exceptional 3D has made all this possible with our Glasses-Free 3D displays and mobile devices for both the commercial and consumer market where you do not have to wear glasses to see in 3D.

Global Research Firm Mordor Intelligence Reports

“The firm Mordor Intelligence put out a 10-year outlook for glasses-free 3D in September 2016, arguing that “Seeing things in 3D is the most natural way to perceive and process information. So, making a television, which can project images in 3D, has the potential to create a revolution.”


With the introduction of 4K and 8K resolution with brighter displays Exceptional 3D Glasses Free 3D technology has never looked better. We are now seeing the adoption of Glasses-Free 3D technology being used for all types of applications and with the prices of 4K panels dropping in both the consumer and commercial market virtually everyone is now asking about 4K 3D displays.

One of the hottest markets to adopt to 4K Glasses-Free 3D displays is in the digital signage industry as Exceptional 3D has combined these two emerging technologies, it’s was a natural evolution for us to transition to 4K displays for our 3D solution. When you look at so many content providers that are now shooting content in 4K, 3D and VR; coupled with the increased use and popularity of 3D CGI type graphics being incorporated into so many advertisements these days by Madison Avenue agencies for commercials on Television, one can understand the trend in the digital signage space.

Why choose a 3D display over a traditional 2D displays?

One of the unique benefits of Exceptional 3D displays is the ability to also play back traditional 2D content, giving network operators the flexibility to play both 2D content and 3D content. Exceptional 3D has taken the concept one step further by integrating their 3D playback software with several CMS companies, allowing the end user to set up a template where they can direct a certain area of the screen to play back 2D content, while another area plays 3D content. For example, the bottom portion of the screen can display an RSS feed in 2D while the rest of the screen displays other content in 3D.


Richard Slawsky, Editor

DigitalSignageToday.com reported

When digital signage first appeared in the marketplace, one of the key selling points of the technology was its ability to stand out from the blizzard of static signage competing for the attention of the consumer. The bright, sharp colors and full-motion video served as a natural draw.

Today, though, digital signage is nearly ubiquitous, appearing everywhere from storefronts to the side of buses. It seems to be just a matter of time be-fore traditional digital signage is no longer the attention grabber it once was.

Clearly, then, digital signage deployers have an opportunity to take the next step to stand out from the crowd. For many, that step could be 3D technology.

With all the digital signage options on the market today, why should a deployer take the chance with 3D digital signage?

The most obvious reason is the ability of 3D digital signage to grab the consumer’s attention and hang on to it. Although the effect is difficult to quantify, a simple way to test the interest of 3D is to visit any retailer that has a display of 3D monitors and watch to see how many people stop to look, and how long they linger.

While information on increased dwell time is limited, preliminary studies have indicated that average dwell time for 3D content averages about 10 seconds versus just 1.2 seconds for similar content displayed in 2D.


Cases Studies

While Glasses-Free 3D displays are still an emerging technology there is limited, but good data available that supports why one should strongly consider purchasing a 3D display Vs a 2D display for your application, especially with cost being so close in price now. See below some case studies.